NewAir's primary purpose in collecting personal information is to provide you with Content, Services, and NewAir's Products that match your interests. NewAir may also use personal information about you for various purposes, including without limitation to:

• To conduct research and analysis.
• To help diagnose problems with the Site, to administer the Site, and to enhance the Site for optimal user experience.
• To monitor the usage and performance of the Site, and to determine aggregate information about our users and usage patterns.
• To customize Content and Services that may be of interest to our users.
• To provide you with information about our Products.
• To facilitate Orders, product transactions, and process payments.  
• To send users materials, updates, and information regarding the Site.
• To send you information about special events and promotions that we offer.
• To provide maintenance, support, and customer service for the Site.
• To contact users for information verification purposes.

We may also participate in behavioral-based advertising. This means that a third party may use technology, such as a cookie or a web beacon, to identify you on the Site so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on the Site, or on other web sites.  

If Information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, NewAir may use it for any business purpose. To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Data.”

Interest-based advertising.   

You can opt out of interest-based advertising from third-party providers who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising at www.aboutads.info/choices.

Learn more about interest-based advertising ›

NewAir may share your personal information with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with NewAir). We may market to you on behalf of such third parties that would like to send you information about their products and services. For example, NewAir may offer a promotion in conjunction with a co-sponsor that may have special offers or services that might be of interest to our users. We may also extend special offers to you from the co-sponsor that may be of interest to you.

NewAir may disclose personal information to service providers for the purposes of operating our business; delivering, improving, and customizing our Content, Services, or Products; sending marketing communications, mail, or our catalog; payment processing; and for other legitimate purposes permitted by applicable law. For example, NewAir contracts with payment processing providers which may process sales and Orders that users make through the Site. NewAir contracts with service providers that collect information through our site using cookies. These service providers may combine such cookie information with information from other sources to determine if you would be interested in receiving marketing communications, mail, or our catalog. Additionally, NewAir participates in marketing cooperatives. As part of our participation in these marketing cooperatives, we may disclose your name and postal address (but not your email address or payment card information) so that other select reputable companies can mail you information about their products that may interest you. Personal information handled by service providers is subject to their terms and privacy policies. Please review the service provider’s terms and privacy policies to better understand how they manage your personal information.

There may also be instances when NewAir may disclose your personal information without providing you with a choice in order to protect the legal rights of NewAir, other affiliated companies or their employees, agents, and contractors; to honor a request that you have made through the Site; to protect the safety and security of other users; to protect against fraud or for risk management purposes; or to comply with the law or legal process. In addition, if NewAir sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, NewAir may transfer your personal information to a third party as part of that transaction.

The Site may offer you the ability to share your personal information through a social networking site (e.g., Facebook, Twitter, LinkedIn), using such site’s integrated tools (e.g., Facebook “Like” button, or Twitter “Tweet” button). The use of such integrated tools enables you to share personal information about yourself with other individuals or the public, depending on the settings that you have established with such social networking site. By making personal information available on the Site, you “opt in” to allow NewAir to provide such personal information to a social networking site without your further consent. For more information about the purpose and scope of data collection and use in connection with such social networking site or a site’s integrated tools, please visit the privacy policies of the entities that provide these social networking sites.

Security. NewAir employs reasonable safeguards to protect personal information from becoming disclosed to individuals who are not described in this Privacy Policy. We utilize appropriate physical, electronic, and procedural safeguards to help protect against the loss, misuse, or alteration of any information you may provide at our site. We use industry-standard, 128-bit Secure Sockets Layer (SSL) encryption technologies when transferring and receiving customer data. Although NewAir attempts to protect the personal information in its possession, no security system is perfect, and NewAir cannot promise that your personal information will remain absolutely secure in all circumstances.

Retention.  NewAir will retain your personal information as needed to fulfill the purposes for which it was collected, or until you withdraw your consent. NewAir will retain and use your personal information as necessary to comply with NewAir's business requirements, legal obligations, resolve disputes, protect our assets, and enforce our agreements.

You may at any time:  

• Stop receiving marketing or promotional emails, direct mail, phone, and mobile marketing communications
• Update and correct your personal information
• Deactivate your account
• Request removal of information you post on our digital properties; in some cases, we may not be able to remove your content or personal information, in which case we will let you know if we are unable to do so and why

To do any of these, let us know by one of these methods:  

• Follow the directions in a marketing email, direct mail, or mobile communication that you receive from us
• Provide your request and current contact information through one of the contact methods listed under "Contact Us" below

Please note: Even if we are able to anonymize or make your content or information no longer visible, this does not ensure complete or comprehensive removal of your content or personal information from the internet.

Under California Civil Code sections 1798.83-1798.84, California residents who have an established business relationship with NewAir are entitled to ask us for a notice describing what categories of personal customer information we share with third parties for their direct marketing purposes. This notice will identify the categories of information shared with and will include a list of the third parties with which it is shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to us at the address listed below in the Section titled “Communications”.